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Zrii: Miracle Cure or Marketing Genius?

Learn About this Nutritional Supplement Drink

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Updated September 04, 2012

Zrii: Miracle Cure or Marketing Genius?
Photo: Kate Mathis/Getty Images

There is some buzz being generated about the benefits of Zrii on digestive health. Does it live up to its hype? Here is an overview of Zrii to help you to decide if this product is right for you.

What is Zrii?

Zrii is a new nutritional supplement drink, formulated along ayurvedic guidelines, that is being marketed as a general tonic for the body and the brain. Zrii capitalizes on long held beliefs regarding the healing properties of amalaki, a plant grown throughout Asia and one of the three main ingredients in the ayurvedic mainstay known as triphala. According to the Zrii web site, the product is designed to “promote cellular rejuvenation, immune function and increased vitality.”

What is in Zrii?

According to the web site, Zrii combines amalaki with six other herbs and fruits, thought by ayurvedic medicine to promote health, enhance digestion and reduce inflammation. The drink is also made up of a variety of well-known fruit juices, such as grape, pomegranate, cranberry, raspberry and lime. All of these fruits contain their own unique phytonutrients and antioxidants.

How much Zrii should I drink?

The site recommends that you drink one ounce of Zrii three times a day, a recommendation that claims to follow ayurvedic guidelines. If you suffer from irritable bowel syndrome (IBS) , you would want to take heed of the site’s warning that Zrii may cause some unwanted digestive symptoms, e.g. intestinal gas, bloating and loose stools. The site states that diluting Zrii with water or consuming Zrii with food may help your body to adjust more gradually.

What else do I need to know?

There appears to be a unique angle to the marketing of Zrii as the product seems to be targeted as much toward potential investors as to potential drinkers! It looks as if the marketing effort is capitalizing on the easy availability and ubiquity of the web in terms of making the product known. This leads me to a healthy dose of skepticism that I recommend you share when reading any web-based testimonials regarding the product.

My Bottom Line

Bearing in mind that there is no clinical research to support Zrii’s claims of promoting health, I do see the value in packaging age-old health-promoting ingredients in a way that makes them easily accessible. Based on what I have read to date about Zrii, I see no red-flags in terms of its formulation and in fact I am impressed by the wide variety of fruit juices that make up the product. I am always in favor of people expanding the types of fruits they consume so as to maximize their exposure to phytonutrients. I would use caution with the product if you struggle with chronic diarrhea. Otherwise, it’s probably safe to give it a try and evaluate the results for yourself.

DISCLAIMER: The information contained on this site is for educational purposes only and should not be used as a substitute for diagnosis or treatment rendered by a licensed physician. It is essential that you discuss with your doctor any symptoms or medical problems that you may be experiencing.

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